The Hippeas brand, established early this year, is taking the snack sector by storm. The new range of snacks serves as Green Park Holding’s first brand. Livio Bisterzo, the CEO of Green Park Holdings, cited that Hippeas is intended to revive the snack food sector by providing an affordable, premium as well as healthy offering.
The Hippeas brand includes six main chickpea puff products such as the In Herbs We Trust, Far Out Fajita, Pepper Power as well as Sweet and Smokin’. The Pepper Power line includes peas, a pump of pepper and sprinkled sea salt while the In Herbs We Trust line hosts several herbs such as thyme, oregano, and rosemary. Chili, paprika and cumin make up the Far Out Fajita line whereas the Sweet and Smokin’ features smoked sea salt and paprika spice.
The success of Hippeas leverages the use of its numerous retail partners such as Holland & Barrett, Boots, Planet Organic, WH Smith, and Starbucks. The tone of voice, packaging visual identity as well as personality is credited to Jkr. Further, the visual identity and name target the modern hippie generation
Livio Bisterzo is prominently known as an Italian entrepreneur, who currently serves as the Chief Executive Officer of Green Park Holdings, Inc. He holds a Business and Management in Fashion from the University of the Arts, which is one of London’s prestigious institutions of high learning. Livio boasts of an entrepreneurial track record that revolves around hospitality venues including Pollen St and Maddox Club as well as consumer brands such as Little Miracles and Kyoku for Men. As such, his numerous brands and accomplishments have been cited in top publications in the world such as the Sunday Style, The Times, GQ, Vanity Fair, The FT, Harpers, and Esquire.
Bisterzo founded the Green Park Holdings Inc., in 2015 as an innovative company in the nutrition sector dedicated to creating multichannel drinks and food brands. Green Park Holdings is widely recognized for the Hippeas brand, which is a new food snack boasting of organic chickpea puffs. Hippeas, unveiled in April 2016, was designed to meet the snack needs of the millennial consumers, who are increasingly conscious on social and health matters. In its attempt to give back to the community, Hippeas established a partnership with Farm Africa geared to assisting farmers from Eastern Africa to eradicate poverty from their lives.